5/26/22 POLLACK ESSENTIALS

Why Binge Releases Won’t Be Going Extinct Anytime Soon
Binge releases find new relevance
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Record labels are addicted to TikTok. Halsey just said no
Record labels addicted to TikTok
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How the Publishing World Is Muscling in on Hollywood Deals
Publishers changing Hollywood rules
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Should Pepsi Have Walked Away From the Super Bowl?
Pepsi ends Super Bowl partnership
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The record label addiction to virality is about the attention recession, too
Viral marketing + the attention recession
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